Sales Archives - West Coast Nut



California Legislative Recap for 2021

The 2021 legislative session was an interesting one, still subject to COVID-19 restrictions limiting access to the Capitol, but bolstered by a big surplus budget. All in all, things could have been far worse. The following is a brief summary on the bills we felt were most important to the tree nut industry during this year’s session. AB 73 (R. Rivas) Current law requires the State Department of Public Health and the Office of Emergency Services to establish a personal protective equipment (PPE) stockpile, and requires the department to establish guidelines for the procurement, management and distribution of PPE, taking...

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California Walnuts’ First-Ever National Snacking Retail Campaign Drives Success with Awareness and Sales

In an ongoing effort to change the way consumers think about walnuts, the California Walnut Board conducted its largest snacking campaign in May through August to encourage additional consumption of walnuts through snacking. The campaign found success with both consumer media coverage and a first-ever snacking-focused in-store retail program in July, resulting in strong year-over-year sales growth of walnuts for participating retailers. In online content, TV segments, advertising and promotions, consumers saw messaging about “Raising Your Nutrition IQ with California Walnuts” showing nutritious and tasty snack ideas, which drove awareness and product sales. The decision to run a campaign focused solely on snacking came...

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