Pecans Archives - West Coast Nut

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Pecans



American Pecans


American Pecans Have you been hearing more about pecans in the last year? It’s not a coincidence! Last April, the pecan industry launched American Pecans, The Original Supernut™, a national consumer campaign designed to reshape the way Americans think about pecans—beyond the pie.   Mission The new campaign is the work of the American Pecan Council (APC), an organization of passionate U.S. pecan growers and handlers (processors) whose mission is to promote the many benefits of the American pecan and tell its story to consumers. Founded in 2016 through a Federal Marketing Order, the APC is funded by industry members who united around the goal of increasing demand for U.S. pecans. “Initially, our research revealed that most consumers had a one-dimensional view of pecans—simply to be enjoyed in desserts,” said Alexander Ott, executive director of the American Pecan Council. “While we love our pie, we’re using the American Pecans brand...

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What you Need to know About Trace Elements for Pecans


Pecan trees may look healthy, but still experience nutrient deficiency or toxicity when lacking in essential micronutrients. Josh Sherman, University of Arizona Cooperative Extension horticultural advisor, in a presentation on essential micronutrients in pecan production, noted that ‘hidden hunger’ phase is where yields and profits are lost. Micronutrients Micronutrients are considered essential to plant health when the plant cannot complete its life cycle if the element is deficient, when the element cannot be replaced by another element and when the element is directly involved in the nutrition of the plant. Micronutrients, except for boron, are mostly trace metals. They are found in leaf tissue in much smaller amounts that macronutrients usually reported in parts per million (PPM). They are iron, copper, zinc, nickel, manganese and boron. In pecan trees ‘hidden hunger’ occurs when a micronutrient is within the deficient level, but the tree is not showing signs of deficiency, and...

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Taking Super-fy to Superweeks


As fall approaches, pecans are typically top of mind, particularly when it comes to pie and the holiday season. However, as the American Pecan Council works to raise demand for pecans nationwide, we know a critical piece of our efforts is finding creative, engaging, and research-driven ways to reach our target audience outside of harvest and the holidays. We have previously shared with you our overarching campaign to harness the year-round superfood power of American Pecans. The Super-fy marketing campaign leverages the idea that pecans’ powerful nutrition makes them the perfect addition to any snack or meal. From January through March, Super-fy drove interest and engagement with our target audience, and was fueled by work with blogger partners, media relations, and social media. While the Super-fy campaign concept highlights the nutrition of pecans to our target audience, we also wanted to showcase pecans’ versatility. To take our message a step...

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fsma preventative control for the nut industry

FSMA: Preventative Controls for the Nut Industry

By Safe Food Alliance, Contributing Writer

For our second installment in this series on the Food and Drug Administration’s (FDA) Food Safety Modernization Act (FSMA) series, we’re going to talk about the “Preventive Controls” rule, which is the main rule for food processors. It’s similar to the Hazard and Analysis Critical Control Point (HACCP), with some notable differences which we’ll address below, including some specific requirements that you may not have seen before. Who’s Covered In general, facilities which register with FDA under part 415 of the FD&C act (that is, food processors) have to comply with the rule, unless specifically given an exemption. There are a few available exemptions based on specific food industry sectors such as meat processors or alcoholic beverage companies, which already have other regulations in place, but there are no specific exemptions for the nut industry. But there are some modified requirements for certain situations such as a very small company...

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pecan aphids

Insecticide Efficacy for Pecan Aphids

By Cecilia Parsons, Associate Editor

Aphid infestation and damage to pecans has become worse in the past five to six years.   Mild Winters Larry Blackwell, New Mexico State University researcher and program coordinator College of Agricultural, Consumer and Environmental Sciences, said that pecan producers in New Mexico are dealing with higher aphid numbers in their pecan orchards due to lack of freezing winter temperatures in recent years. “We have had really mild winters and thus no kill off,” said Blackwell. The high numbers of aphids in pecans is the result of the climate, and not just due to population build up, Blackwell added. This year blackmargined aphid population pressure for the first summer peak in the Mesilla Valley of southern New Mexico was high for what should be an off or lower yield year. Blackwell said pressure built in mid-May, approximately two weeks earlier than normal and populations declined at the end of June....

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