Profile Archives - West Coast Nut



View from the Top: Q and A with Monte Vista Farming CEO Jonathan Hoff

Two years into the supply chain crisis, Jonathan Hoff is tired of being nice. “We need somebody who’s going to pound their fist on the table, tell the Federal Maritime Commission to get this done, and get it done now,” he says. Hoff is CEO of Monte Vista Farming Company, an almond growing, processing and exporting business based in the small town of Denair in California’s San Joaquin Valley. Since the pandemic exploded in 2020, extensive shipping delays and cancellations have created a logistics nightmare and cut sharply into Monte Vista’s export business. Moreover, Hoff believes returns to almond growers...

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Andersen & Sons: Twenty Years in, the Sons Continue to Grow the Vertical Walnut Business

When Mike and Pat Andersen graduated from California State University, Chico (Mike with a degree in plant sciences in 2001 and Pat in ag business two years later), the brothers had developed a business plan for their fourth-generation walnut, prune and cattle ranch in Vina, Calif. However, the duo had no idea at the time that their humble beginnings would grow into one of the industry’s most successful nut growing, shelling, processing and marketing companies in the west. But the Andersen’s story starts much earlier than that. “Our great-grandfather bought the original acreage right here where we are today in...

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View from the Top: Q and A with Wonderful President Rob Yraceburu

It might be easy to think the Wonderful Company is somehow impervious to the pressures confronting California’s tree nut industry. It is, after all, the world’s largest grower and processor of pistachios and almonds. The company farms nearly 90,000 acres of tree nuts in the San Joaquin Valley and processes 700 million pounds of the two nut crops each year. On top of that, Wonderful also processes and markets the crops of 900 independent pistachio growers, whose orchards stretch from Kern County to north of Sacramento. These “grower partners” deliver their crops to Wonderful from acreage that’s separate from the...

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Grower Insights: Jeff Schmiederer on Roots, Rootstock and Regulations

If you take a walk through Jeff Schmiederer’s Mendota-area pistachio orchards, you’ll see trees of various ages and stages. He started planting pistachios in the mid-90s and has continued planting new blocks throughout the years. The fourth-generation farmer has made some changes to the family land over the years. His maternal great-grandfather started the farm and gave some land to his son, Frank Coit, in the late 1920s. Coit started with about 160 acres and grew that into about 12,000 acres of row crop production, including cotton, tomatoes, melons, grains and more. Farming continued through the generations, and when it...

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Grower Insights: Nick Rocca

There’s a balance to be found between honoring the past and preparing for the future. Fresno County farmer Nick Rocca knows that. Rocca is a fourth-generation farmer who grows almonds, raisin grapes and pumpkins. He and his dad, Randy Rocca, also have farm management and grape harvesting companies, and the family is considering getting into agrotourism. He also works for as an equipment specialist for Sun Pacific Farms, which operates across much of California. Rocca graduated from high school in 2007 and wanted to get right into farming. He said his dad gave him some words of wisdom: It was...

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